NETINT Blog
Choosing an encoder
Four days on the show floor at IBC solidified the concept that your choice of the live encoder is dictated by your encoding application. In
Faster than real time video encoding
The Future is here. It’s time to implement Codensity™
Move video encoding from low performance software to high performance ASICs
Enabling the next generation of video.
In 2021, NETINT ASIC-powered VPUs encoded 200 billion minutes of video resulting in the equivalent of 2.8 million trees saved and the removal of 64k metric tonnes of CO2. It’s a memorable milestone but baby steps in our ultimate mission to convert the world to ASIC-based video encoding from software.
Use cases and advanced applications
Flexible for Critical Use-Cases
Security
System scale | Supports Edge DCs | Low network bandwidth OPEX | AI engine | Lowest power/footprint/space requirement
Ad Insertion
High-density encoding | Faster than real-time | Global scale | Broadcast quality | High Dynamic Range | 4K & 8K ready
Cloud Gaming
Ultra-low latency | Interfaces with all rendering engines | Lowest TCO | Scalable to millions of streams | HDR, 4K & 8K ready
Live Streaming
More than 20x encoding density compared to CPU & SW | Real-time encoding | Broadcast quality | HDR, 4K & 8K ready | AV1, HEVC, H.264
AR/VR/Metaverse
Ultra-low latency real time performance | Lowest TCO | Scalable infrastructure | HDR, 4K & 8K ready | AV1, HEVC, H.264
Video Conferencing
Enterprise video scale | Ultra-low latency performance | 20x density advantage vs. SW | Works in Arm & x86 servers
The Numbers
The ASIC Advantage
“We started NETINT with a big dream of combining the benefits of silicon with the quality and the flexibility of software for video encoding using purpose-built ASICs designed by us. In 2021 NETINT customers encoded 200 billion minutes using our innovative video processing units.”
Alex Liu, Co-Founder, NETINT
0 +minutes
1X
Higher efficiency compared with SW on CPU.
Using ASICs you can achieve a 20x higher efficiency compared with SW on CPU. This means reducing your operational cost by an order of magnitude.
0X
Reduced CO2 compared with SW on CPU.
Using ASICs you can improve environmental sustainability by reducing CO2 more than 80 times compared to software running on x86 CPUs in a data center.
150$
1080p60 live streaming cost per channel.
With ASIC’s you can have it all – the flexibility and quality of SW with enormous power and cost benefits for as low as $150 per channel for a 1080p60 live stream.
Innovation Drives Us
Changing the Way Video Is Encoded
Vision
We are moving video encoding from low performance software to high performance ASICs running on x86 and Arm-based servers.
Mission
See the world move from software to ASIC-based video encoding to improve scalability, lower TCO, and reduce carbon emissions.
The Why
As video on the Internet moves from file-based to live, we believe ASICs will be the engine powering all video experiences.
ASICs vs. GPUs vs. CPUs
With NETINT VPUs, you can deliver 10,000 concurrent streams using just 32 servers compared to 1,250 for software. This is why Google built a custom ASIC for YouTube. Since not everyone can build their own ASIC, we did it for you so that you too can realize as much as an 80x density and environmental advantage compared to GPU and CPU.
When looking at the four major attributes of Video Quality, Bitrate Efficiency, Operational Complexity, and Integration Flexibility, ASICs outperform CPU and GPU. If you are intrigued, talk to us and let’s schedule an evaluation so that you can experience the power of ASIC video encoding.
LEARN ABOUT OUR PRODUCTS & TECHNOLOGIES
Resources
NETINT Blog
Artificial Intelligence for video encoding
Artificial intelligence (AI) is an exciting, emerging technology that is reshaping how people live their lives. There are new AI-powered applications being launched every
NETINT Blog
Transforming the viewing experience with Quadra
The future of live streaming is taking shape. NETINT Technologies, RealSprint, and Oracle deliver the world’s first AV1 4K 10-bit HDR live streaming solution at
NETINT Blog
Slash CAPEX, OPEX, and Carbon Emissions with T408
Real-time streaming experiences like live events, interactive video, cloud gaming, video communications, and virtual worlds are seeing massive consumer adoption. Meeting this demand with CPU-based
NETINT Leadership Team
Dedicated World Changers
NETINT Technologies is a Canadian venture-funded technology company operating in the silicon sector as an innovator of SoC solutions for video streaming and AI. NETINT was founded by an experienced team of silicon experts, video engineers, and streaming video industry insiders. We have R&D facilities in Vancouver, Toronto, and Shanghai.
With the rise of ultra-high scale video conferencing, interactive entertainment experiences, cloud gaming, and real-time metaverse platforms, the need for more efficient video encoding for the data center has never been greater. If you believe that video encoding and streaming has reached the limit of technical and economical viability on CPU, and you want to build the future, come join us!
Randal Horne
Head of Global Sales
John Plasterer
Technical Director
Shon Low
R&D Director
MARK DONNIGAN
Head of Strategic Marketing
Meet the NETINT leadership team. We are a group of highly dedicated
and passionate silicon engineers, scientists, and video technology innovators.
