Power consumption should be paramount to everyone in the streaming ecosystem. Greening of Streaming was created to address growing concerns about the energy impact of the sector. Dom Robinson – founder of Greening of Streaming and CBDO of id3as – talks with Jan Ozer about the challenges of a collective effort to reduce power consumption, starting with common definitions and targets, and identifies low-hanging fruit companies can act on immediately. He discusses power consumption across all stages, from production through encoding, transport, delivery, and viewing.