Alex Zambelli, a veteran of the streaming industry, started his career at Microsoft on high-profile projects like three Olympics and Sunday Night Football, then helped engineer platforms for iStreamPlanet, Hulu, and Warner Bros. Jan Ozer and Alex discuss evangelizing codecs, the best educational paths into streaming, and the costs and challenges of adding a codec to the mix. They also explore streaming protocols like HLS, DASH, and CMAF, the implications of DRM, and the challenges of distributing at scale.