Learn what needs to happen on the stage or on the field to stream the largest music, corporate, and sporting events in the world. This discussion between John Petrocelli and Mark Donnigan covers the business side of live events streaming and touches on the attitudes of brands and advertisers and what is needed to deliver a high-quality experience for viewers. If you have wondered what really happens after the photons hit the first ‘glass’ in ‘glass to glass,’ this conversation gives you the insights you need. John Petrocelli is the Founder and CEO of Bulldog DM, the world’s most experienced livestream studio, delivering over a billion audience engagements for top brands like Spotify, Netflix, Apple, and Coca-Cola.