In this episode of Voices of Video, Dennis Mungai, R&D Video Specialist at Cires21, shares how their team moved from CPU and GPU-based workflows to VPU-powered encoding using NETINT’s ASIC technology. From optimizing for power and density to benchmarking AV1, HEVC, and H.264 across real-world broadcast scenarios, Dennis walks us through the technical challenges, performance gains, and why ASICs are becoming essential for scalable, cost-efficient video delivery. Topics covered: CPU vs. GPU vs. VPU performance tradeoffs; AV1, HEVC, H.264 encoding quality at scale; how Cires21 tested NETINT Codensity G5; cloud-agnostic deployment and hybrid workflows; VMAF scores, density benchmarks, and lab-tested findings.