By utilizing state-of-the-art artificial intelligence models and a flexible micro-service architecture, MuseMe is revolutionizing Live and VoD video, making it fully interactive. The audience is no longer passive but actively participates in the experience, creating an unprecedented level of engagement and real-time data insight. Viewers can click on objects appearing in the video stream and select actions associated with them, providing immediate feedback to the live video producer. Unlike traditional, static attempts at livestream interactivity – which required significant technical expertise and extensive preparation – MuseMe offers true scalability. Its AI-driven approach enables interactivity to be generated dynamically, in real time, without any need for manual labor or technical setup. The result is an endless array of possibilities for audience inclusion in the content creation process, driving higher engagement metrics and delivering actionable insights.