In this Voices of Video episode, Xavier Leclercq from Broadpeak talks with NETINT’s Mark Donnigan to explore the streaming industry’s shift from subscriber growth to profitability and the role advertising and FAST channels play. The pair discusses the impact on traditional TV channels and media companies, what the real potential for targeted ads is, and the transformation of channels like ITV in the UK and TF1 in France into ‘streaming destinations.’ Broadpeak.io’s innovative ad replacement and performance advertising technologies and the evolving role of telcos in managing OTT traffic and ad distribution are also discussed.