Mark Donnigan

Chief Marketing Officer (CMO), NETINT Technologies

Mark Donnigan has spent his career working with disruptive technology companies to bring innovative video solutions to market. As Head of Strategic Marketing at NETINT, Mark established the VPU category, which culminated in NETINT's 2024 Tech Emmy Award. Mark focuses on video encoding technology, streaming architecture, and video infrastructure implementation.

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Blog

How to Specify a VPU: The 2026 Buyer’s Guide for Video Infrastructure Leaders

Download NETINT's 2026 VPU Buyer's Guide to compare Quadra VPUs, AV1 hardware encoding, video transcoding hardware, and deployment options.

NETINT·Sep 7, 2026·9 min
AV1H.264HEVC
Blog

Transforming Live Streaming TV, One Rack at a Time

Discover how Zapping scaled Live Streaming with NETINT VPUs, cutting server count, reducing power consumption, and improving low-latency OTT delivery.

NETINT·Sep 2, 2026·7 min
AV1H.264HEVC
Blog

From Concept to Production: A Field-Proven Methodology for Deploying NETINT Quadra VPUs

Learn how Video Efficiency combines VPUs and MPEG-5 LCEVC to reduce bitrate, lower CDN costs, and improve streaming quality at scale.

NETINT·Aug 31, 2026·10 min
AV1H.264HEVC
Blog

Pairing VPUs with MPEG-5 LCEVC Delivers The Next Layer of Video Efficiency 

Learn how Video Efficiency combines VPUs and MPEG-5 LCEVC to reduce bitrate, lower CDN costs, and improve streaming quality at scale.

NETINT·Aug 28, 2026·10 min
AV1H.264HEVC
Blog

Maximizing Encoding Efficiency in Live Streaming Workflows

Learn how Wowza Streaming Engine and NETINT VPUs improve Live Streaming Encoding Efficiency with scalable transcoding, ABR workflows, and lower compute costs..

NETINT·Aug 26, 2026·6 min
AV1H.264HEVC
Blog

Reliable Live Video Meets Efficient Processing

Learn how Zixi Broadcaster, ZEN Master, and NETINT VPUs create Reliable Live Video workflows with scalable transcoding, monitoring, and failover.

NETINT·Aug 24, 2026·4 min
AV1HEVCBroadcast
Blog

Beyond General-Purpose Compute

Discover how Advantech and NETINT use General-Purpose Compute, GPUs, and VPUs to build scalable immersive video and high-density streaming infrastructure..

NETINT·Aug 21, 2026·9 min
AV1HEVCLive
Blog

Scaling Performance-Critical Video Workloads

Learn how NETINT Quadra and i3D.net support Performance-Critical Video Workloads with low-latency infrastructure, VPU encoding, and scalable video processing.

NETINT·Aug 19, 2026·6 min
AV1HEVCCloud Gaming
Blog

VPU Capacity Without a Hardware Cycle

Deploy VPU Capacity with NetActuate and NETINT Quadra to test hosted video encoding, accelerate deployment, and scale without new hardware.

NETINT·Aug 14, 2026·5 min
LiveStreamingBitstreams
Blog

Build Dedicated VPU-Based Video Infrastructure

Build Dedicated VPU Video Infrastructure with Quadra VPUs, validated systems, and Bitstreams to create scalable video processing platforms.

NETINT·Aug 12, 2026·6 min
LiveStreamingBitstreams
Blog

Get More From the Servers You Already Own

Learn how to get more from the servers you already own by adding VPU acceleration to increase encoding capacity and video processing efficiency.

NETINT·Aug 12, 2026·6 min
LiveStreamingQuadra Video Server
Blog

VPU-Powered Capacity as a Service

Learn how VPU Capacity as a Service delivers encoding capacity faster through hosted infrastructure, reducing deployment time and operational burden.

NETINT·Aug 10, 2026·6 min
LiveStreamingQuadra Video Server
Blog

Three Ways to Add Video Capacity in a Constrained Market

Learn three practical ways to add video capacity by using hosted VPUs, upgrading existing infrastructure, or deploying dedicated VPU systems.

NETINT·Aug 7, 2026·6 min
LiveStreamingQuadra Video Server
Blog

The New Video Capacity Problem

Learn why video capacity is now an architecture challenge and how streaming infrastructure with VPUs helps overcome power, density, and growth limits.

NETINT·Aug 5, 2026·6 min
AV1H.264VVC
Blog

Encoding Efficiency, Power, and Resilience in Streaming Infrastructure

Learn how encoding efficiency improves power use, resilience, rack density, and streaming infrastructure while reducing watts per stream.

NETINT·Aug 3, 2026·6 min
AV1H.264Live
Blog

From VPU Acceleration to Carrier-Grade Live Workflows

Learn how carrier-grade live streaming combines VPU acceleration, video orchestration, and a control plane to improve reliability and scalability.

NETINT·Jul 31, 2026·7 min
H.264HEVCLive
Blog

From libx265 to h265_ni_quadra_enc: A Practical FFmpeg Walkthrough

Learn how to build an efficient FFmpeg hardware encoding pipeline with h265_ni_quadra_enc while reducing frame transfers and improving performance.

NETINT·Jul 29, 2026·6 min
H.264HEVCStreaming
Blog

VPU Migration Without Rebuilding Your Video Pipeline 

Learn a practical 7-step approach for validating performance, reducing migration risk, and preserving production workflows.

NETINT·Jul 28, 2026·6 min
H.264HEVCStreaming
Blog

How Video Encoding Actually Runs: CPU vs Dedicated Hardware 

The difference between CPU and VPU encoding becomes clear when the pipeline is viewed as a sequence of frame-processing stages and resource transfers.

NETINT·Jul 24, 2026·6 min
H.264HEVCLive
Blog

Stop Asking Which Encoder. Start Asking Which Silicon.

Encoder comparisons are useful only after the workload has been matched to the compute architecture that will carry it.

NETINT·Jul 20, 2026·7 min
AV1H.264Live
Blog

Encoding Efficiency Is Becoming an Infrastructure Decision

Encoders should be evaluated as infrastructure: by sustained throughput, power, density, predictability, and operational cost, not compression quality alone.

Mark Donnigan·Jul 16, 2026·7 min
StreamingT1U
Blog

Scaling AV1 Video Encoding: Why Quadra VPUs Replace CPU Infrastructure

Scaling AV1 video encoding with hardware video encoding and VPU transcoding reduces power, rack density, and operational cost at infrastructure scale.

Mark Donnigan·Jul 3, 2026·12 min
Blog

Recommission Old Servers: Your video encoding capacity is in your warehouse

Expanding video encoding capacity may not require new servers. Adding VPUs to existing hardware recovers dense capacity in a constrained supply market.

Mark Donnigan·Jun 25, 2026·2 min
AV1H.264HEVC
Blog

The C-Band Transition Is Finished. The Video Infrastructure Work Is Not.

The C-Band transition is finished, but the IP video work is not. How spectrum policy became an infrastructure challenge solved at the edge with VPUs.

Mark Donnigan·Jun 22, 2026·6 min
H.264HEVCBroadcast
Blog

Before AI can see: the decode bottleneck in modern surveillance

AI video analytics stall on decode, not the model. Why turning compressed surveillance video back into frames is the real constraint, and how VPUs fix it.

Mark Donnigan·Jun 15, 2026·5 min
H.264HEVCAI
Blog

VPU-as-a-Service is a New Operating Model for Cloud Video Processing

VPU-as-a-Service delivers purpose-built video acceleration through a cloud consumption model, cutting cost per stream and power beyond what CPU or GPU cloud instances can offer.

Mark Donnigan·Jun 11, 2026·8 min
AV1H.264HEVC
Blog

Building a Category in Plain Sight: A Decade Inside the Rise of the Video Processing Unit

A decade inside the rise of the video processing unit, from industry skepticism to Emmy recognition, and how the VPU reshaped streaming infrastructure.

Mark Donnigan·May 13, 2026·12 min
AV1H.264HEVC
Blog

The Encoding Industry Just Changed its Mind About Everything

The 2026 State of Video Encoding Report draws on 286 professionals to reveal how codec, hardware, and cost decisions are reshaping streaming infrastructure.

Mark Donnigan·Apr 16, 2026·5 min
AV1H.264HEVC
Blog

When Milliseconds Define the Experience

How TMPS and Misao Network used NETINT VPUs to deliver ultra-low-latency 8K video over WebRTC, proving real-time 8K streaming is achievable today.

Mark Donnigan·Apr 13, 2026·8 min
HEVCBroadcastLive
Blog

When Standards Become Strategy

MPEG-5 LCEVC enhances existing codecs instead of replacing them. How V-Nova's approach rewrites the economics of video quality and compression.

Mark Donnigan·Apr 7, 2026·8 min
AV1H.264HEVC
Blog

The Architecture Beneath the Accelerator

VPU system architecture determines whether accelerator-dense video infrastructure delivers sustained performance across PCIe, power, and thermal limits.

Mark Donnigan·Apr 2, 2026·7 min
BroadcastLive
Blog

Measuring What Matters

Rigorous video benchmarking reveals true VPU energy efficiency, cost per stream, and real-world performance for scalable video infrastructure.

Mark Donnigan·Mar 30, 2026·10 min
AV1H.264HEVC
Blog

The Control Plane Imperative: Operating Video at Scale

Why video pipelines fail at scale is not compute power but coordination. See how NETINT VPUs and Scalstrm deliver 80% less power per stream.

Mark Donnigan·Mar 26, 2026·10 min
AV1H.264HEVC
Blog

Where Video Compute Belongs: A Latency-First Perspective

Latency-sensitive video workloads demand compute closer to users. Distributed video transcoding with VPU acceleration makes edge deployment viable and efficient.

Mark Donnigan·Mar 23, 2026·10 min
CDNCloud GamingLive
Blog

From Silicon to Rack: Why Deployable Video Infrastructure Demands a New Design Philosophy

Deployable video infrastructure requires more than efficient silicon. Learn how VPU accelerated video processing and server design reshape data center scale.

Mark Donnigan·Mar 19, 2026·8 min
BroadcastStreaming
Blog

When the Economics of Video Break: A Framework of Escaping the Compute Trap

Discover how VPU acceleration and distributed cloud reshape video infrastructure economics by lowering egress costs and power per stream.

Mark Donnigan·Mar 16, 2026·6 min
AV1H.264HEVC
Blog

The New Economics of Video Infrastructure

Video infrastructure economics is shifting toward efficiency, density, and predictability as VPUs reshape cost, power, and scalability models.

Mark Donnigan·Mar 11, 2026·7 min
AV1H.264HEVC
Blog

Why Energy Efficiency Will Decide the Future of Video Infrastructure in Europe

Energy efficiency in Europe is reshaping video infrastructure as power constraints redefine scalability, cost models, and long-term competitiveness.

Mark Donnigan·Mar 9, 2026·14 min
AV1H.264HEVC
Blog

From Cost per Stream to Watts per Stream: The Hidden Economics of Video Infrastructure

Watts per stream is reshaping video infrastructure costs in Europe, linking energy efficiency to smarter financial planning and long-term platform growth

Mark Donnigan·Mar 2, 2026·5 min
AV1H.264HEVC
Blog

Power Is the New Bottleneck: Scaling Video Platforms in an Energy-Constrained Europe

Power constraints are redefining video infrastructure scaling in Europe, shifting platform growth from compute expansion to energy-efficient architectures.

Mark Donnigan·Feb 23, 2026·6 min
AV1H.264HEVC
Blog

Watts per Stream: The Engineering Reality of Video Encoding Efficiency

Discover how Watts per Stream measures video encoding efficiency and improves power consumption, performance, and sustainability in streaming.

Mark Donnigan·Feb 16, 2026·5 min
AV1H.264HEVC
Blog

The Era of Specialized Hardware: AI Inference and Video Encoding Shifts

Why AI inference and hardware video encoding are shifting from CPUs and GPUs to specialized silicon—and what this means for performance, cost, and scale.

Mark Donnigan·Jan 20, 2026·14 min
AV1H.264HEVC
Blog

Scalable Video Processing for Modern Security Systems

Why AWS is the wrong foundation for video transcoding at scale. See how VPU-enabled clouds cut costs 2–4x, slash egress by 18x, and unlock advanced features.

Mark Donnigan·Jan 13, 2026·10 min
AISecurityQuadra Video Server
Blog

Stop Paying the AWS Tax: VPU-Enabled Cloud Transcoding Guide

Why AWS is the wrong foundation for video transcoding at scale. See how VPU-enabled clouds cut costs 2–4x, slash egress by 18x, and unlock advanced features.

Mark Donnigan·Sep 4, 2025·15 min
AV1H.264HEVC
Blog

Hardware-Accelerated Video Streaming Efficiency & Savings

Discover how Jet-Stream’s MaelStrom pairs VPU hardware with hybrid cloud to cut video encoding costs, trim power use by up to 90%, and scale streaming workflows sustainably.

Mark Donnigan·Jul 21, 2025·6 min
AV1HEVCVP9
Blog

Deep Dive – Revolutionizing Video Streaming with VPU Efficiency & Cost

Discover how Easy Tools leverages NETINT VPU technology to slash power use, cut costs, and deliver broadcast-grade video encoding and multi-viewer streaming at scale.

Mark Donnigan·Jun 30, 2025·6 min
AV1HEVCBroadcast
Blog

Powering High-Density, Multi-Language Streaming: Lessons from G&L’s European Parliament Project

G&L built a secure, scalable Cloud Streaming platform for the EU Parliament using NETINT VPUs, Ampere CPUs, and Akamai for real-time, multi-language delivery.

Mark Donnigan·Jun 16, 2025·7 min
AV1H.264HEVC
Blog

The Shift in Video Encoding Technology: VPUs and Hybrid Workflows

Discover how VPUs and hybrid cloud workflows are transforming video encoding. Learn from Cires 21’s real-world insights to scale efficiently, reduce costs, and boost streaming performance.

Mark Donnigan·Jun 2, 2025·5 min
AV1HEVCBroadcast
Blog

Lessons from Scalstrm’s Just-in-Time Transcoding Approach

Scalstrm shows how just-in-time transcoding and VPUs reduce storage, cut power use, and improve efficiency in modern video streaming workflows.

Mark Donnigan·May 12, 2025·7 min
AV1H.264HEVC
Blog

Revolutionizing Broadcast Workflows: Cloud-Based Video Transport & Transcoding with Net Insight

Net Insight and NETINT modernize broadcast workflows with cloud transport, hybrid setups, and VPU-powered transcoding that slashes costs by 67%.

Mark Donnigan·Apr 21, 2025·7 min
BroadcastLiveStreaming
Blog

Quadra Mini Server: Empowering Next-gen Streaming

Learn how gaming infrastructure optimizes video streaming by reducing latency, cutting costs, and scaling smarter with insights from i3D.net.

Mark Donnigan·Apr 6, 2025·7 min
AV1H.264HEVC
Blog

Scaling Video Streaming Infrastructure: Lessons from Cloud Gaming (i3D.net)

Learn how gaming infrastructure optimizes video streaming by reducing latency, cutting costs, and scaling smarter with insights from i3D.net.

Mark Donnigan·Mar 11, 2025·5 min
CDNCloud GamingLive
Blog

AI-Powered Video Analytics for Public Safety and Retail Security

Discover how AI-powered video analytics, enabled by NETINT VPUs, enhances public safety and retail security by optimizing video decoding, reducing costs, and enabling real-time threat detection.

Mark Donnigan·Feb 25, 2025·10 min
AV1H.264HEVC
Blog

The Technology Revolution in Live Video Streaming: Solving Latency

Insights from SVTA’s Jason Thibeault: Explore streaming technology innovations, tackle latency and scalability challenges, and enhance video delivery.

Mark Donnigan·Feb 10, 2025·4 min
BroadcastLiveStreaming
Blog

The Streaming Tech Revolution: Balancing Innovation and Reliability

Insights from SVTA’s Jason Thibeault: Explore streaming technology innovations, tackle latency and scalability challenges, and enhance video delivery.

Mark Donnigan·Jan 28, 2025·8 min
AIBroadcastCDN
Blog

From Overloaded CPUs to Barely Idling Machines

Discover how VPUs outperform CPUs, cutting costs by 90%, boosting performance 20x, and optimizing video workflows w advanced codecs, AI & flexible deployment.

Mark Donnigan·Jan 21, 2025·5 min
AV1H.264HEVC
Blog

Transforming Video Streaming Efficiency with NETINT, Supermicro, and Ampere

Optimize video streaming efficiency with NETINT VPUs, Supermicro modular servers, and Ampere ARM-based CPUs, enhancing performance, scalability, and energy savings for modern streaming workflows.

Mark Donnigan·Jan 6, 2025·6 min
AIBroadcastCloud Gaming
Blog

Custom Silicon in Video Encoding and Processing: PwC State of the Semiconductor Industry Report

Explore how custom silicon solutions, like NETINT's VPUs, optimize video encoding performance, reduce costs, and improve energy efficiency, driving innovation in a growing semiconductor industry.

Mark Donnigan·Dec 17, 2024·7 min
AV1H.264HEVC
Blog

A New Era in Video Streaming: Insights from the Semiconductor Industry

Explore how semiconductor advancements revolutionize video streaming. From hardware-accelerated encoding to edge computing and AI, stay ahead with insights from the PwC Semiconductor Industry Report.

Mark Donnigan·Dec 9, 2024·4 min
AV1H.264HEVC
Blog

Revolutionizing Video Streaming Tech: A Step-by-Step Guide to Creating Better Streaming Experiences

Learn how to revolutionize video streaming tech with insights from Qualabs' CEO. Discover strategies for engineering flexibility, team efficiency, and adapting to market shifts.

Mark Donnigan·Dec 6, 2024·8 min
Streaming
Blog

The Revolutionary Impact of NETINT VPUs on Modern Video Processing

NETINT VPUs revolutionize video processing for streaming platforms with sustainable, scalable solutions, cutting costs, power consumption & infrastructure needs.

Mark Donnigan·Nov 25, 2024·6 min
AV1H.264HEVC
Blog

How Edge Computing and Open Caching are Shaping the Future of Video Delivery

Explore how edge computing and Open Caching transform video delivery, tackling latency, scalability, and reliability to elevate live streaming worldwide.

Mark Donnigan·Nov 19, 2024·9 min
CDNLiveStreaming
Blog

Why Video Engineers Are Switching To Quadra VPUs

Discover why video engineers prefer NETINT's Quadra VPUs. Learn how this ASIC-powered solution offers cost-effective, energy-efficient, high-performance encoding with AI features & codec support.

Mark Donnigan·Nov 4, 2024·6 min
AV1H.264HEVC
Blog

How to Master Live Video Streaming: Insights for Video Engineers

Discover how ASICs and AVPUs are revolutionizing video processing by enhancing efficiency, reducing costs, and delivering high-quality content. Future of video.

Mark Donnigan·Oct 14, 2024·20 min
AV1CDNLive
Blog

How ASICs and AVPUs are Transforming the Broadcast Industry

Discover how ASICs and AVPUs are revolutionizing video processing by enhancing efficiency, reducing costs, and delivering high-quality content. Future of video.

Mark Donnigan·Oct 8, 2024·16 min
AV1H.264HEVC
Blog

VPUs and High Density Video Decoding

Cut costs by 90% w Maelstrom OTT a Quadra VPU. Enjoy efficient transcoding, easy integration, scalability, and user-friendly management for streaming services.

Mark Donnigan·Aug 9, 2024·14 min
H.264HEVCVP9
Blog

How to Reduce Operational Costs With Maelstrom OTT and Quadra VPU

Cut costs by 90% w Maelstrom OTT a Quadra VPU. Enjoy efficient transcoding, easy integration, scalability, and user-friendly management for streaming services.

Mark Donnigan·Jul 29, 2024·6 min
BroadcastStreaming
Blog

Transforming Enterprise Video Security with Custom Silicon

Transform video security with silicon chips, enhancing efficiency, performance, and cost savings. Discover how VPUs outshine CPUs & GPUs in modern surveillance.

Mark Donnigan·Jul 22, 2024·10 min
AISecurity
Blog

Maximizing Video Streaming Efficiency with NETINT’s Quadra Video Server and Norsk Media Processing Framework

Optimize video streaming w NETINT's Quadra Video Server & Norsk Framework. Improve performance, efficiency, and cost savings for high-quality, seamless streams.

Mark Donnigan·Jul 15, 2024·5 min
AV1H.264HEVC
Blog

Why Encoder Compute Efficiency is Being Measured by Everyone

Explore the economics of encoder efficiency in streaming video operations. Learn how to optimize CAPEX & OPEX with CPU, GPU, and ASIC-based solutions to enhance video quality & operational efficiency.

Mark Donnigan·Jun 25, 2024·9 min
AV1H.264HEVC
Blog

The Power of VPUs Compared to CPUs

How have ASICs & the VPUs they power become the preferred architecture for high-volume video streaming and broadcasting over traditional CPU and GPU solutions?

Mark Donnigan·Jun 17, 2024·5 min
AV1H.264HEVC
Blog

The 10x Advantage: VPUs vs. Software Encoders

Discover how Livepeer's decentralized approach offers high-quality, cost-effective video streaming solutions, revolutionizing industry standards - insights from Eric Tang, CEO.

Mark Donnigan·Jun 11, 2024·4 min
AV1HEVCVP9