Mark Donnigan

Head of Strategic Marketing, NETINT

Mark Donnigan has spent his career working with disruptive technology companies to bring innovative video solutions to market. As Head of Strategic Marketing at NETINT, Mark established the VPU category, which culminated in NETINT's 2024 Tech Emmy Award. Mark focuses on video encoding technology, streaming architecture, and video infrastructure implementation.

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Blog

VPU Capacity Without a Hardware Cycle

Deploy VPU Capacity with NetActuate and NETINT Quadra to test hosted video encoding, accelerate deployment, and scale without new hardware.

NETINT·Aug 14, 2026·5 min
LiveStreamingBitstreams
Blog

Build Dedicated VPU-Based Video Infrastructure

Build Dedicated VPU Video Infrastructure with Quadra VPUs, validated systems, and Bitstreams to create scalable video processing platforms.

NETINT·Aug 12, 2026·6 min
LiveStreamingBitstreams
Blog

Get More From the Servers You Already Own

Learn how to get more from the servers you already own by adding VPU acceleration to increase encoding capacity and video processing efficiency.

NETINT·Aug 12, 2026·6 min
LiveStreamingQuadra Video Server
Blog

VPU-Powered Capacity as a Service

Learn how VPU Capacity as a Service delivers encoding capacity faster through hosted infrastructure, reducing deployment time and operational burden.

NETINT·Aug 10, 2026·6 min
LiveStreamingQuadra Video Server
Blog

Three Ways to Add Video Capacity in a Constrained Market

Learn three practical ways to add video capacity by using hosted VPUs, upgrading existing infrastructure, or deploying dedicated VPU systems.

NETINT·Aug 7, 2026·6 min
LiveStreamingQuadra Video Server
Blog

The New Video Capacity Problem

Learn why video capacity is now an architecture challenge and how streaming infrastructure with VPUs helps overcome power, density, and growth limits.

NETINT·Aug 5, 2026·6 min
AV1H.264VVC
Blog

Encoding Efficiency, Power, and Resilience in Streaming Infrastructure

Learn how encoding efficiency improves power use, resilience, rack density, and streaming infrastructure while reducing watts per stream.

NETINT·Aug 3, 2026·6 min
AV1H.264Live
Blog

From VPU Acceleration to Carrier-Grade Live Workflows

Learn how carrier-grade live streaming combines VPU acceleration, video orchestration, and a control plane to improve reliability and scalability.

NETINT·Jul 31, 2026·7 min
H.264HEVCLive
Blog

From libx265 to h265_ni_quadra_enc: A Practical FFmpeg Walkthrough

Learn how to build an efficient FFmpeg hardware encoding pipeline with h265_ni_quadra_enc while reducing frame transfers and improving performance.

NETINT·Jul 29, 2026·6 min
H.264HEVCStreaming
Blog

VPU Migration Without Rebuilding Your Video Pipeline 

Learn a practical 7-step approach for validating performance, reducing migration risk, and preserving production workflows.

NETINT·Jul 28, 2026·6 min
H.264HEVCStreaming
Blog

How Video Encoding Actually Runs: CPU vs Dedicated Hardware 

The difference between CPU and VPU encoding becomes clear when the pipeline is viewed as a sequence of frame-processing stages and resource transfers.

NETINT·Jul 24, 2026·6 min
H.264HEVCLive
Blog

Stop Asking Which Encoder. Start Asking Which Silicon.

Encoder comparisons are useful only after the workload has been matched to the compute architecture that will carry it.

NETINT·Jul 20, 2026·7 min
AV1H.264Live
Blog

Encoding Efficiency Is Becoming an Infrastructure Decision

Encoders should be evaluated as infrastructure: by sustained throughput, power, density, predictability, and operational cost, not compression quality alone.

Mark Donnigan·Jul 16, 2026·7 min
StreamingT1U
Blog

Scaling AV1 Video Encoding: Why Quadra VPUs Replace CPU Infrastructure

Scaling AV1 video encoding with hardware video encoding and VPU transcoding reduces power, rack density, and operational cost at infrastructure scale.

Mark Donnigan·Jul 3, 2026·12 min
Blog

Recommission Old Servers: Your video encoding capacity is in your warehouse

Expanding video encoding capacity may not require new servers. Adding VPUs to existing hardware recovers dense capacity in a constrained supply market.

Mark Donnigan·Jun 25, 2026·2 min
AV1H.264HEVC
Blog

The C-Band Transition Is Finished. The Video Infrastructure Work Is Not.

The C-Band transition is finished, but the IP video work is not. How spectrum policy became an infrastructure challenge solved at the edge with VPUs.

Mark Donnigan·Jun 22, 2026·6 min
H.264HEVCBroadcast
Blog

Before AI can see: the decode bottleneck in modern surveillance

AI video analytics stall on decode, not the model. Why turning compressed surveillance video back into frames is the real constraint, and how VPUs fix it.

Mark Donnigan·Jun 15, 2026·5 min
H.264HEVCAI
Blog

VPU-as-a-Service is a New Operating Model for Cloud Video Processing

VPU-as-a-Service delivers purpose-built video acceleration through a cloud consumption model, cutting cost per stream and power beyond what CPU or GPU cloud instances can offer.

Mark Donnigan·Jun 11, 2026·8 min
AV1H.264HEVC
Blog

Building a Category in Plain Sight: A Decade Inside the Rise of the Video Processing Unit

A decade inside the rise of the video processing unit, from industry skepticism to Emmy recognition, and how the VPU reshaped streaming infrastructure.

Mark Donnigan·May 13, 2026·12 min
AV1H.264HEVC
Blog

The Encoding Industry Just Changed its Mind About Everything

The 2026 State of Video Encoding Report draws on 286 professionals to reveal how codec, hardware, and cost decisions are reshaping streaming infrastructure.

Mark Donnigan·Apr 16, 2026·5 min
AV1H.264HEVC
Blog

When Milliseconds Define the Experience

How TMPS and Misao Network used NETINT VPUs to deliver ultra-low-latency 8K video over WebRTC, proving real-time 8K streaming is achievable today.

Mark Donnigan·Apr 13, 2026·8 min
HEVCBroadcastLive
Blog

When Standards Become Strategy

MPEG-5 LCEVC enhances existing codecs instead of replacing them. How V-Nova's approach rewrites the economics of video quality and compression.

Mark Donnigan·Apr 7, 2026·8 min
AV1H.264HEVC
Blog

The Architecture Beneath the Accelerator

VPU system architecture determines whether accelerator-dense video infrastructure delivers sustained performance across PCIe, power, and thermal limits.

Mark Donnigan·Apr 2, 2026·7 min
BroadcastLive
Blog

Measuring What Matters

Rigorous video benchmarking reveals true VPU energy efficiency, cost per stream, and real-world performance for scalable video infrastructure.

Mark Donnigan·Mar 30, 2026·10 min
AV1H.264HEVC
Blog

The Control Plane Imperative: Operating Video at Scale

Why video pipelines fail at scale is not compute power but coordination. See how NETINT VPUs and Scalstrm deliver 80% less power per stream.

Mark Donnigan·Mar 26, 2026·10 min
AV1H.264HEVC
Blog

Where Video Compute Belongs: A Latency-First Perspective

Latency-sensitive video workloads demand compute closer to users. Distributed video transcoding with VPU acceleration makes edge deployment viable and efficient.

Mark Donnigan·Mar 23, 2026·10 min
CDNCloud GamingLive
Blog

From Silicon to Rack: Why Deployable Video Infrastructure Demands a New Design Philosophy

Deployable video infrastructure requires more than efficient silicon. Learn how VPU accelerated video processing and server design reshape data center scale.

Mark Donnigan·Mar 19, 2026·8 min
BroadcastStreaming
Blog

When the Economics of Video Break: A Framework of Escaping the Compute Trap

Discover how VPU acceleration and distributed cloud reshape video infrastructure economics by lowering egress costs and power per stream.

Mark Donnigan·Mar 16, 2026·6 min
AV1H.264HEVC
Blog

The New Economics of Video Infrastructure

Video infrastructure economics is shifting toward efficiency, density, and predictability as VPUs reshape cost, power, and scalability models.

Mark Donnigan·Mar 11, 2026·7 min
AV1H.264HEVC
Blog

Why Energy Efficiency Will Decide the Future of Video Infrastructure in Europe

Energy efficiency in Europe is reshaping video infrastructure as power constraints redefine scalability, cost models, and long-term competitiveness.

Mark Donnigan·Mar 9, 2026·14 min
AV1H.264HEVC